Practical advice and insights for people-powered campaigns at every level.
Your donation form is one of the most important pages your campaign will ever publish. It’s where support turns into action—and small choices can make a big difference in whether someone gives or clicks away. Here’s how to create a donation form that actually converts.
We're excited to announce a major upgrade to our fundraising forms—one that puts the power of design directly in your hands.
What Every First-Time Candidate Should Do in Their First 30 Days
2025 Change Week will be held November 3 - November 7, and we will be on hand to help you prepare, communicate, and watch those donations roll in.
A Mississippi County Committee is preparing to support their community through the government shutdown and the loss of SNAP funding. We'd all do well to follow their lead and use every resource available to help our neighbors during this time.
From time to time we still hear the claim that donors are inflexible and will only give through one platform. But as donors ourselves, we know that’s not true. We give when we’re inspired by a candidate or cause—it doesn’t matter where they are. That belief is exactly what prompted this donor poll.
One candidate—we’ll call them Candidate A— recently proved the power of this move—by adding $2,997.43 to their campaign simply by using GoodChange and our donor fee cover.
Every fundraiser knows this story:Someone says, “I’ll give later,” and you believe them. But then… nothing.Life gets busy. The link gets lost. And that donation never comes in.Pledge Chaser changes that.
Louisiana Democratic Party Teams Up with GoodChange to Power a New Era ofGrassroots Fundraising
The Democratic Party of New Mexico (DPNM) announced Wednesday a new partnership with GoodChange, an innovative fundraising platform built by former political fundraisers.The partnership will provide DPNM with a modernized toolset built for speed, transparency, and donor engagement.
Today, the North Dakota Democratic NPL announced a new partnership with GoodChange, a fast-growing fundraising platform built by former grassroots fundraisers. The partnership will streamline fundraising across North Dakota with modern tools designed for speed, transparency, and donor engagement.
We’re excited that GoodChange was included in a recent CNN story on the evolving landscape of political fundraising.
In this moment of uncertainty, political campaigns are looking more closely at where every dollar goes—and rightly so. With fees changing, policies shifting, and trust in legacy platforms wavering, it’s more important than ever to understand what your fundraising platform really costs.At GoodChange, our effective rate averages just 1–2% per transaction. That’s hard—maybe even impossible—to beat.
Tiers add flexibility, increased support, and advanced toolsets for campaigns, consultants, and advocacy organizations seeking to raise more with less hassle
Here you are—at the starting line. You’ve put in the work, made the decision, and now you’re running for office. Before you send out your first press release or fundraising email, it’s worth taking a moment to pause, take a breath, and make sure your fundraising foundation is solid.
Democratic campaigns are asking hard questions about infrastructure, innovation and resilience. How do we introduce new tools when the stakes are so high, and why is it so important that we explore new tools at all?
We’re quickly onboarding new campaigns, committees, state and county parties, and PACs—providing walkthroughs, live demos, and on-demand support, just like we do every day.
It’s not just about getting candidates across the finish line—it's about building collaborative, resilient teams equipped with the skills to navigate the challenges of a campaign.
"We are thrilled to launch Change Week and provide a platform for everyone to contribute to meaningful change, no matter the size of their contribution. This is a unique opportunity for grassroots supporters, candidates, and causes to come together and make a real difference," said Emily Wineland, Cofounder at GoodChange.
At GoodChange, we don’t just listen—we anticipate. Here’s what we've been working on to help you design a fundraising program built for present and future success.
When you donate to a cause you care about, you expect your money to go directly to the movement, right? Unfortunately, on some fundraising platforms, that’s not always the case. Many platforms ask donors to tip them—on top of the fees they already charge. That means a portion of your generosity doesn’t just help the candidate or cause you support—it’s also keeping the platform afloat.
We can all agree - fundraising can be exhausting.
Emily Wineland and Becky Pittman, founders of Arkansas-based fundraising technology company GoodChange, have been accepted into the nationally focused Higher Ground Labs (HGL) Accelerator's sixth cohort. HGL’s Accelerator is an intensive four-month program that helps politically focused startups achieve rapid product market fit, opens new doors for distribution, and builds community in the political technology space.
Our latest update is overflowing with new features and improvements! Track donations and engage your supporters easier - we've even implemented a CMS so fundraisers, donors, and anyone else who's interested can stay on top of the latest GoodChange updates. From exciting updates to inspiring voices, don't miss out on our exclusive insights into the world of fundraising. Follow us across our social channels and check back often!
Remember you are not just asking people for money, but you are inviting people to be a part of your campaign.
The GoodChange team has gotten to know him well over the past year, and our admiration for his leadership and belief in his campaign grows stronger daily. We're incredibly proud to play a small role on his team, and today, we're sharing three reasons why
In the ever-evolving landscape of political technology, reliability isn’t a luxury—it’s a necessity. As campaigns and causes face mounting challenges to raise funds efficiently, ethically, and transparently, the tools they rely on must be built for the long haul, and that’s why GoodChange stands apart.
Welcome to a world of possibilities!
House Parties have the power to foster community and unite people seeking connection and a way to take action. in support of the candidates and causes they truly care about. This webinar will guide you through the essential strategies and tactics to kickstart a grassroots campaign using house parties as your launch pad. Whether you're running for the Senate or a local school board, this event will equip you and your team with the skills to develop an impactful House Party Fundraising Plan.
GoodChange’s fees for one-time and monthly donations are a super low of 3.75% + .25 for each transaction.
We are incredibly excited to introduce GoodChange 2.0, packed with significant upgrades and innovative features designed to enhance your experience and amplify your impact.
"We are not just looking at right now. We are looking at five or 10 years down the road and how donor behavior is changing."
The last thing any campaign wants to do is slow the momentum of our heroes by being a bottleneck for critical information.
Our commitment to serving grassroots campaigns and advocacy organizations is stronger than ever, and we are excited to continue empowering changemakers with the tools to strengthen relationships and maximize the finite amount of time they have to run effective campaigns.
We're Emily and Becky, the founders of GoodChange. GoodChange is a fundraising and financial platform that processes one-time, monthly, and spare change donations and helps get funding directly to fundraisers without them having to wait for someone else to send them a check or a deposit. In other words, we make raising and managing funds fast, easy, and cost effective. And, we pride ourselves on championing relational fundraising strategies that help strengthen communities and inspire action.